Good News for SEO Consultants: Searchers Use Two Words

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Good News for SEO Consultants: Searchers Use Two Words

 by: Shell Harris

I just read a small article by David Utter at Search Newz that intrigued me. Mr. Utter posted data from www.onestat.com that reveals some very helpful information about your typical internet searcher. In other words we have been given some insight into the mind of how our customers search.

One of the biggest obstacles in Search Engine Optimization is convincing the client to target keywords and phrases they might not agree with. Often the topics of which keywords to target turn into which keyword to target. The education process starts by us explaining to the client that targeting one keyword is foolhardy and a huge waste of our time and their money.

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An example: A potential client asked if we could rank them for the term "toys". We convinced him that toys could lead to many results that would be of no use to him. Cat toys, dog toys, other kinds of toys not fit for a G or PG audience as well as his own types of products, children's toys.

And now that I have used three paragraphs to get to my point, here it is. People searching on the Internet use more than one keyword when searching. They most often use two words. This is substantiated by a study done by OneStat.com.

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OneStat.com reports that two-word searches rate just above three-word searches, 29.6 percent to 27.55 percent. The figures they show for July 2005 are an average of searches done over the last two months.

"Search engines like Google, MSN and Yahoo can drive a lot of traffic to a web site. It is important that a webmaster or SEO expert knows what kind of search phrases they have to use to drive more traffic to a site," said Niels Brinkman, co-founder of OneStat.com, in a statement.

Remember, specific is good on the Internet and targeted is even better. Two-word searches are wonderful, three-word searches are even better and four-word searches are sale waiting to happen. So don't waste effort for a keyword unlikely to bring people to you Internet door, focus on the phrases that will bring sales to your business.

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About The Author Shell Harris is an Internet marketing consultant and an SEO Specialist. He provides proven results for Website promotion. More articles can be found at his company's site: http://bigoakinc.com. This article may be freely reprinted as long as all links and author information remain. shell@bigoakinc.com

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Christian Web Promotion

Building a Website? Please make your pages eye-friendly!

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Building a Website? Please make your pages eye-friendly!

 by: Yohana Saint-Etienne

You probably work hard to promote your online business but without a Website that appeals to your potential customers, your other marketing efforts will be a waste of time. No matter how many visitors come to your website, if you don't have a comfortable stimulating environment, they just go away and never come back.

And believe me, having a great Website content and state of art navigation system will not help you if your visitors feel overwhelmed by your colors or your text is too hard to read.

Seriously, red color on blue background? I m leaving Surprisingly enough, red text on a blue or green background is used a lot, even though this is one of the worst combinations of colors.

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Same thing about dark text on a dark background and vice versa. White on black may seem attractive but it s difficult to read and it hurts your visitor s eyes.

Now tell me, would you be comfortable reading the book printed on the dark brick background? Quite frankly, I don t think so. Neither do your visitors. If you use a background, avoid the busy ones, stick with the lighter shades and let the text stay black.

Also remember: graphics should enhance your web site, not detract! Use the graphics sparingly, avoid dancing, spinning and twirling animated images - they have an overpowering effect on human vision (and make your website look unprofessional). Try to keep your pages simple and calm.

Just like your navigation, you want your font color, style and size to be consistent. Don't change colors or font style on every page. Choose a color theme then pick a couple of fonts and stick with them. Just remember to use the same size and font on every page and don t overdo with colors. Also don't set your text size too small (it's hard to read) or too large. Size 10 is an ideal size for your main text area.

Before picking any fancy fonts remember that many people may not see them: if they don t have this particular font installed on their computer, they are going to see Times New Roman instead. So it s better to use Web safe fonts like Arial, Verdana and Tahoma. In my opinion these are most suitable fonts for a website.

There are other common fonts like Comics and Times New Roman but if you want your website to look professional, do not use Comics!

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To make your pages easier to read have a plenty of white space and use separators, headlines or sub headlines. Also avoid long paragraphs: break up your paragraphs often (follow the 5-6 lines rule).

Your visitors will be much more comfortable if your main text is left aligned or 'justified' (HTML: align="justify"), and not centered.

Whether you're designing a new website or improving an existent one, follow these simple rules and your visitors will thank you :)

By Yohana Saint-Etienne

Copyright © 2005

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You may publish this article in your ezine, newsletter on your web site as long as it is reprinted in its entirety and without modification, and the resource box is left intact. I'd very appreciate if you could send a courtesy link or email where you publish to: yohana@startmysmallbusiness.com

About The Author Yohana Saint-Etienne is creator of Beginner's Guide to Starting and Running Online Business. This guide will take you step by step through the process of building your online business. You will find FREE collection of business and marketing tips, tricks, resources, and practical information to get you off on the right foot at: http://www.startmysmallbusiness.com yohana@startmysmallbusiness.com

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